Fast forward 64 years and many of the original elements are just as stylish today as they were in their infancy.
The Seamaster 300 has been a brand pillar since it was introduced in 1957 during an era when recreational diving was becoming increasingly popular. We don’t really expect people to know, but in our stores and in our communication we very much insist on this because we want to tell the client, ‘Listen, look at what we have done for you.'” He also expects it to raise quality standards in the industry as a whole and act as a distinguishing factor for the brand. “They want to know, because everything is transparent today on the internet. “I think transparency is one of the key issues of today’s new generation,” he told Robb Report. The movements are still certified by the Swiss standard COSC procedure, but afterward, the cased and finalized product is put through the in-house process and ultimately approved by the Swiss government-controlled METAS agency (or the Federal Institute of Metrology in English).Īeschlimann says most clients don’t necessarily know everything about the process, but the brand feels it’s an important matter of transparency for those that do.
Yellow and black omega seamasters series#
The certification is an in-house quality-control procedure requiring a series of eight tests for waterproof function, resistance to magnetic fields up to 15,000 gausses and precision, to name a few.
The company also announced that all of its watches will be Master Chronometer Certified going forward, with completion of the process expected to reach every corner of its merchandise by 2022. But the product wasn’t the only fresh news the brand was delivering.
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